Solution Spotlight: Featuring Adspert

Join Stephanie Richter, CEO and Co-Founder of Adspert, as she shares why almost every advertiser on Walmart Connect is quietly paying more per click than they need to, and what changes when the mathematics of a trading floor starts setting the bids.

Walmart Connect is growing at a pace that changes the economics for everyone in the auction. Walmart’s advertising business reached nearly $6.4 billion in global revenue last fiscal year, up 46%, with U.S. revenue climbing 41% in the holiday quarter alone, and advertising and membership together now account for a third of Walmart’s operating income in that quarter.

Every point of that growth brings more advertisers into the same auction and raises the stakes on whether each bid is priced correctly. Manual bid management was already hard. In an auction this crowded, it is becoming a structural disadvantage.

Adspert is AI-powered bid optimization software built on an unusual foundation: its founders spent years building automated statistical trading systems for banks before pointing that mathematics at advertising auctions. The software models the market the way a trading system does, forecasting what is likely to convert and automatically setting the optimal bid for every keyword and target in a seller’s Walmart Connect campaigns, along with their Amazon, eBay, Google, and Microsoft Ads campaigns, all from one dashboard. It factors in Cost of Goods Sold so campaigns optimize for real profit rather than top-line ROAS, and it documents every change it makes in a timestamped changelog.

Its signature capability is the Scenario feature, which no other tool offers: before a seller tightens a target or shifts a ROAS goal, Adspert simulates how that change would likely affect conversions, revenue, costs and other metrics, turning strategy changes from a leap of faith into a rehearsed decision.

Topics Covered in This Conversation

• From the Trading Floor to the Ad Auction.
• The Overpayment Problem Nobody Can See.
• Why This Is Not a People Problem.
• What Algorithmic Bidding Means.
• Adspert on Walmart Connect.
• The Scenario Feature.
• Optimizing for Profit, Not Just ROAS.
• Proof Across 600+ Sellers.
• Where Adspert Fits.
• Where Marketplace Advertising Is Heading.

About Adspert
Adspert is AI-powered PPC optimization software that automatically sets the optimal bid for every keyword and target in ad campaigns, around the clock. Adspert optimizes ads not only on Walmart Connect, but also Amazon Ads, eBay Advertising, Google Ads, and Microsoft Advertising in a single dashboard. So sellers can manage the rest of the media mix without separate setups or separate strategies.

More than 600 sellers trust Adspert with over €42 million in annual ad spend. Verified users on OMR have ranked it the leading Amazon PPC software for 18 consecutive quarters, and users across the customer base average 17% lower ACoS after 30 days.

Click here to start a 30-day free trial and if you later on start a subscription, you get 20% OFF.

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