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    Winning With Walmart

    Powering High-Performing Suppliers & Sellers

    You’ve Got Questions. We’ve Got Experts!

    Winning With Walmart is a gathering place and resource center for Walmart suppliers, marketplace sellers, and the brands working to get there, built to help you stay current, find the expertise you need, and connect with the solutions helping the best supplier teams win.

    The Walmart business is unlike any other. The pace is relentless, the expectations are high, and the complexity touches everything: replenishment, supply chain compliance, line reviews, joint business planning, retail media, and the merchant relationship. The suppliers who win aren’t the ones who know everything. They’re the ones who know who to call.

    We believe the best results come when suppliers focus on winning with Walmart, not at Walmart. When goals are shared, everybody wins. Especially the shopper.

    We bring together suppliers, sellers, solution providers, and industry experts to discuss what’s working, explore what’s next, and build the relationships that drive results. We curate the expertise, facilitate the conversations, and introduce the innovations worth knowing about.

    Use our expert and solution provider directories to find and connect with the people who know this business best.

    Ask Our Experts!

    An AI-powered agent designed to support Walmart suppliers and sellers. Informed by years of conversations, courses, and expert perspectives, it helps teams think through challenges, evaluate decisions, and identify growth opportunities across their Walmart business.

    Ask Our Experts

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    Upcoming Events

    September 16, 2026 @ 10:00 am - 12:00 pm

    Keeping More of What’s Yours: Deduction Prevention Versus Recovery and How Walmart’s Best Suppliers Win at Both

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    October 7, 2026 @ 8:00 am - 4:00 pm

    Winning With Walmart (In-Store): 2026 Supplier Forum & Innovation Crawl

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    October 14, 2026 @ 10:00 am - 12:00 pm

    Getting Your Money’s Worth from Retail Media: What Your Spend Caused, and What Would Have Happened Anyway

    Register Now

    Join the Conversation

    Join expert-led discussions with like-minded professionals, tackling the hottest topics and trends shaping the industry. These sessions foster dynamic exchanges, where “iron sharpens iron.”

    Solution Spotlight: Featuring Nfinite

    Jeff Griffin, VP of Strategic Accounts at Nfinite, shares why the product images a supplier uploaded two years ago may....
    Watch It Now!
    Winning With Walmart
    August 11, 2026

    Solution Spotlight: Featuring Adspert

    Stephanie Richter, CEO and Co-Founder of Adspert, shares why almost every advertiser on Walmart Connect is quietly paying more per....
    Watch It Now!
    Winning With Walmart
    August 11, 2026

    “Give Me a W!” Walmart’s Second Engine & Why the Customer Is Still #1… Always

    The productivity loop still looks clean on a slide: operate for less, buy for less, sell for less, grow. The....
    Watch It Now!
    Winning With Walmart
    July 30, 2026

    When a Buyer Already Has the Data: Why the Story Is a Supplier’s Last Edge in a Walmart Line Review

    Todd Bradley, Partner at The Partnering Group, breaks down why smart, well-prepared supplier teams keep losing rooms they should win,....
    Watch It Now!
    Winning With Walmart
    July 24, 2026

    The 13-Week Rule: Why New Item Launches Live or Die in the First Quarter

    New item launches are the ante for CPG growth, but most fail. Tom McDonald, VP Team Leader for Walmart and....
    Watch It Now!
    Winning With Walmart
    July 24, 2026

    Cracking The Code on New Customer Acquisition (Supplier Community EXCHANGE! – June 18, 2026)

    Every supplier is being asked the same question right now, in line reviews and JBPs and hallway check-ins: where is....
    Watch It Now!
    Winning With Walmart
    June 30, 2026
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    Partner With Us!

    Looking to increase awareness, connect with decision-makers, and grow your business in the retail industry?

    At Winning With Walmart, we help retailers, suppliers, and solution providers introduce their teams and capabilities, while creating meaningful connections—without the high costs of audience building.

    Get in front of 100,000+ engaged industry professionals

    Leverage curated content for greater credibility

    Turn conversations into opportunities for growth

    Learn More About Partnering With Us

    Connect With Service & Solution Providers​

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    News, Views & Reviews

    Sam’s Club Suppliers Get Scintilla In 2027. Their Line Reviews Will Not Wait.

    Walmart will bring Scintilla to Sam's Club merchants and suppliers beginning in 2027. Sam's Club's chief merchant framed it as
    Winning With Walmart
    August 21, 2026

    Every Named Part Of Walmart’s Second Engine Outgrew Sales In Q2. Suppliers And Sellers Fund Most Of It.

    Walmart told investors its business model is getting more durable and listed the reasons: marketplace, fulfillment services, membership, advertising and
    Winning With Walmart
    August 21, 2026

    Sam’s Club Raised Membership Prices In May. Young Members Bought The Expensive Tier.

    Gen Z and Millennials drove more than half of Sam's Club's new member sign-ups last quarter, and more than half
    Winning With Walmart
    August 21, 2026
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    Winning With Walmart is an independent platform and is not affiliated with or endorsed by Walmart Inc. or its affiliates. References to Walmart, its trademarks, or its brands are for informational and educational purposes only and do not imply any partnership, sponsorship, or commercial endorsement.

    The views and opinions expressed on this site are those of the individual authors and contributors and do not necessarily reflect the views of any company or organization discussed. All content is based on publicly available information, including but not limited to news reports, press releases, SEC filings, and publicly shared industry data. Nothing on this site should be construed as professional, legal, or financial advice.

    Some articles on this site are researched and drafted with the assistance of AI tools and are reviewed, fact-checked, and edited by Winning With Walmart editors before publication. Editorial judgment, sourcing decisions, and final approval rest with the publication’s human editors in every case.

    We are committed to accuracy and fairness. If you believe any content on this site contains an error or requires clarification, we welcome your feedback and will promptly review and address any concerns.

    ©2026 Winning With Walmart. All Rights Reserved.

    Welcome!

    We're so glad you're here.

    Winning With Walmart is a gathering place and resource center for the Walmart supplier and seller community — built to help you stay current, find the expertise you need, and connect with the solutions helping the best teams win..

    While our team has spent nearly 20 years working alongside some of Walmart's top suppliers, sellers, and solution providers, we are not affiliated with or endorsed by Walmart Inc. or its affiliates. References to Walmart, its trademarks, or its brands are for informational and educational purposes only and do not imply any partnership, sponsorship, or commercial endorsement.

    We look forward to serving you!